Work / Ecommerce No AI

Ecommerce Banners

I designed ecommerce banners for Academy Sports + Outdoors. Multiple layouts and CTAs, desktop through mobile.

Client
Academy Sports + Outdoors
Role
Product design
Focus
Banners, layouts, CTA
Platform
Responsive web
Columbia: promo bar, lifestyle, and product cutout across desktop and mobile.
Camping Season: lifestyle plus category tiles; Shop All on desktop, a text link on mobile.
Workout Season: headline, hero, and product stack rearrange in a three column carousel.
Featured product: lifestyle, studio shot, and Shop Now with a NEW badge.
Brands and leagues: a 2 by 2 logo grid that swaps sides with the lifestyle image.
Full bleed lifestyle: overlay CTA on desktop, stacked image and copy on mobile.
Outdoor grilling: one hero or a three up photo grid, same NEW badge and Shop Now.
Men & Women Athletics: mixed lifestyle banners and product cards, with and without an in image CTA.

The problem

Homepage and category slots at Academy change shape. Wide desktop, square mobile, different image counts, but the offer still has to land with a clear CTA.

The approach

I designed a set of ecommerce banner layouts so merchandising can rearrange lifestyle, product, brand tiles, and CTAs without starting over. Same system across outerwear, camping, workout, grilling, and athletics.

  • Desktop and mobile versions of each layout, not a crop of one
  • CTA that can sit in a bar, a text block, or on the image
  • Modules that swap: hero, product cutout, brand grid, category tiles

The outcome

Campaigns can run in more than one slot and still keep hierarchy and the shop action consistent from desktop through mobile.