Work / Ecommerce No AI

Brand Landing Pages

Custom landing pages for top outdoor brands at Sportsman's Warehouse. Brand specific storefronts instead of a one size template.

Client
Sportsman's Warehouse
Role
Product design
Focus
Brand pages, landing
Platform
Responsive web
YETI on Sportsman's Warehouse. one of the custom brand pages, from hero through shop by category and story.

The problem

Sportsman's Warehouse sells through outdoor brands that already have a point of view. A generic category page flattens that. YETI, and brands like it, need a page that feels like the brand, not a shared template with a logo swapped in.

The approach

I designed custom landing pages for top outdoor brands: a cinematic hero, shop by category, and space for brand story, built as a repeatable pattern so each brand could have its own page without inventing a new system every time.

  • Brand specific heroes and photography, not a stock category banner
  • Shop by category tiles that lead into the live catalog
  • A story block so the brand’s voice sits next to the products

The outcome

Shoppers can enter a brand the way that brand actually sells, then move into product without leaving the Sportsman's Warehouse experience.